The Problem With Facebook
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Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don't think it serves any of these groups particularly well because its top priority is to make money. Now, I don't think making money is a bad thing, in fact I hope to make some myself. The problem is the only way Facebook has found to make money is by treating all entities on the site as advertisers and charging them to share their content.
This business plan backfires because:
- not all entities ARE advertisers and
- it was the content from these people, specifically friends, family, and creators that made the site worth visiting in the first place.
Now the incentives are misaligned:
- individuals want to see great content, but they are now seeing more paid content and organically shared content which appeals to the lowest common denominator (babies, weddings, and banal memes).
- creators want to reach fans but their posts are being throttled to force them to pay to be seen.
- brands and advertisers have to pay once to advertise their page on Facebook, and then pay again to reach the people who have already liked their page. Plus Facebook is not a place where people generally go to buy things.
Facebook stands in contrast to other social media like Twitter, Google+, YouTube and Instagram where all content is shared with all followers.
Facebook Pages: Why Yours Isn't Working
Now after watching those videos, what do you think about facebook and your music or band? Signup on this forum, it's completely free, join this conversation, I would like to hear what other musicians, labels, A&Rs and artists alike think about this.
Join this discussion and I'll let you know why facebook is working well for my music production blog and how you can use the same principles on your profiles, groups and pages, this is for members of the forum only